How do you calculate fire lead ROI?

Estimate qualified alerts, reached decision-makers, and closed jobs; multiply expected jobs by average job revenue and gross margin, subtract sourcing and outreach cost, then divide the remaining contribution by that cost.

Free decision tool

Know the math before you buy the leads.

Use your numbers—not somebody else’s close-rate promise—to model whether a fire lead workflow can justify its acquisition and outreach cost.

Fire alerts reviewed / month

Operationally qualified

Decision-makers reached

Reached opportunities closed

Average job revenue

Gross margin

Monthly sourcing + outreach cost

Modeled monthly outcome

$5,086estimated contribution after entered sourcing cost

Qualified leads: 27.0
Conversations: 9.4
Jobs: 1.13
Gross revenue: $14,175
Gross profit: $5,386
Modeled ROI: 1,695%

Model limits

A forecast, not a promise.

The calculator applies the percentages and financial inputs you enter. It does not predict actual damage, contactability, close rates, collections, or job profitability.

Compare the model with your CRM outcomes and include labor, travel, compliance, media, software, and fulfillment costs that matter to your operation.